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At HP, I helped define the design direction for the global consumer portfolio, including the Pavilion and Envy product lines, ensuring a cohesive and recognizable design language across product categories. My role involved balancing brand consistency with forward-thinking aesthetics, creating products that were both distinctive and scalable for mass production.
Collaborating with engineering, product management, and the design development team in Taiwan, I played a key role in shaping PCs, accessories, and connected devices, optimizing both form and function. I also worked closely with external design consultancies across the globe, driving alignment on HP’s design vision. Additionally, I developed CMF strategies that elevated product desirability through premium materials and finishes.
My time at HP deepened my expertise in design strategy, design language development, and ensuring consistency across a broad consumer portfolio, reinforcing my ability to bridge design vision with real-world execution at scale.