A - L
Sonos Portfoilo line_2024_Contrast.jpg

Design Direction & Design Strategy

In my current role at Sonos, one of my key tasks is ensuring a cohesive design language and CMF palette across the entire hardware portfolio. Working with a multicultural team across the U.S., Scotland, and China, we oversee the full design process—from early ideation to mass production and launch.

Balancing vision with execution, we collaborate with UX, acoustics, and engineering to seamlessly integrate design with performance. Our team has delivered award-winning products, including the Era family, Sonos Ace, Sonos Roam, and Sonos Arc Ultra, setting new benchmarks in sound, usability, and premium design.

We push innovation by refining materials, form, and CMF strategy, while advancing sustainability by creating products that last longer, use safer and circular materials, and consume less energy. At Sonos, we create designs that are enduring, unexpected, and made responsibly.