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Bringing Sonos into the automotive space was an opportunity to extend premium sound and thoughtful design beyond the home. As part of a small cross-functional team, I helped shape the strategy for Sonos' entry into the automotive market, defining how the brand would translate into this new category.
My role focused on creating design guidelines that ensured a seamless integration of Sonos' identity into vehicle interiors. This included mapping out potential partners, leading to Audi as the perfect match. Through close collaboration with Audi’s interior design team in Ingolstadt, we explored how two distinct design languages could merge in a way that felt both meaningful and visually cohesive.
This work culminated in 2022 with the launch of the Audi Q4 e-tron, the first model to feature a Sonos premium sound system—a 580-watt, 10-speaker setup delivering the rich, immersive audio Sonos is known for. This milestone set the foundation for Sonos Automotive, bringing a new level of sound, design, and brand presence to the road.